The Comprehensive Guide to Using & Setting Up a Bing Ads Campaign

Do you want to increase your website traffic and generate more leads? Pay-per-click search engine marketing or PPC can be the most efficient and easiest ways to drive more target audience to your website and buy your products and services. Leveraging the power of Bing Ads can be a great way to get in front of your target audience.

Wondering how to use and set-up a Bing Ads campaign? No worries. All you need to do is check out the handy guide below.

When it comes to marketing a business online, making the company present in locations where the potential customers are present is always a great idea. At a time when many digital marketers and business owners focus a lot of their advertising budget on Google AdWords, more and more are recognising the benefits of Bing Ads. What makes Bing the preferred online advertising platform for many is that it is a much more reliable and affordable option.

Here’s everything you need to know about Bing Ads.

Why Should You Advertise In Bing?

Bing is a search engine owned and operated by Microsoft. An alternative to Google, it is the default search engine on thousands of millions of Microsoft devices. This means that a lot of people are using Bing on a regular basis. And, chances are that the same people could also be looking for the products and services you offer.

As per Microsoft,

  • 137 million people use Bing as their search engine
  • Almost 35% of all internet searches in the U.S. are done on Bing
  • People using Bing spend 36% more money when shopping online from their desktop computers in comparison to the average internet searcher
  • There are 6 billion searches on this search engine platform every month

So, if you are not using Bing Ads, chances are that you are losing a lot of potential customers.

Bing Ads Vs. Google Ads

Google Ads Vs Bing Ads

Bing and Google are quite similar when it comes to launching an advertisement campaign. But, the difference between these two search engine platforms are-

  • Cost-per-click

Recent studies have revealed that Bing Ads have a lower cost-per-click than that of Google Ads. Bing Ads boast of a very similar auction dynamic like that of Google Ads auction. Thus advertisers on Bing can reap a lot of benefits such as cheaper costs per click and better ad positions from a lack of competition.

  • Control search demographics

Although Google Ads give you the power to view and control demographic targeting regularly, it doesn’t offer any kind of demographic-based targeting to marketers on the search network. However, Bing Ads give you the ability to control the age and gender demographics which see your search ads.

  • Granular Control

Contrasting to Google Ads, Bing allows marketers to allocate different campaigns at different time zones. Managing sophisticated ad scheduling strategies thus gets easier in Bing, especially if you want your campaigns to reach internationally.

Who Searches On Bing?

Just like every other search engine, Bing has users of every size, shape and colour. However, it boasts of some specific trends which set it apart from Google. Some of these highlights include-

  • 85% of people using Bing Ads are from the U.S.
  • A majority of searchers are over 35 years of old, with most being over 55
  • Default search engine platform on Microsoft devices, Apple Siri and Amazon Kindle

Why Choose Bing As Your Digital Marketing Platform?

  • Easy to set up
  • Industry insights
  • Great ROI
  • All-round customer support
  • Has a wider reach
  • Friendly user interface
  • On-the-go access to ads

How To Launch A Bing Ads Campaign?

The steps to launch a Bing Ads Campaign are as follows-

  • Create your account on Bing Ads
  • Import YourCampaign from Google Ads
  • Research on the best keywords
  • Create your first campaign

How To Get The Most Of Bing?

When starting out on your campaigns, you must implement a few Bing-specific strategies like-

  • Import your existing ads from Google AdWords
  • Discover new keywords
  • Optimise bids and your budget
  • Set up revenue tracking
  • Establish Bing Shopping Campaigns

Now that have an overview of Bing Ads, don’t you think using Bing Ads can indeed be very beneficial? Time to complement your business’ digital marketing presence with a highly engaging social media presence!

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