Everything you need to know about Google Panda Update in SEO is here, starting from when and why it was launched to more about it’s timeline. All you need is to sit back relaxed and follow us through the article.
The codename “Panda” refers to a permanent change given to Google’s indexing algorithm. Google deployed the change as “Google Panda” back in February 2011 in it’s a quest to eliminate webspam. The step was taken in order to eradicate the growing influence of content farms and ultimately increase the quality of content present on google.
At the time of it’s launch it didn’t seem important but cut short to 2021 and know you can witness how important this first step towards improving quality was. In 2016 this algorithm was embedded in Google’s core algorithms thereby causing no further change or update in Panda. Without further ado let’s dive into a brief analysis of Google Panda Update in SEO.
The first question that comes to your mind would be
What exactly is the Google Panda Update?
In specific terms, the Google Panda acts as a filter that is applied on a daily basis to Google’s indexing algorithm. Basically what it does is that it functions efficiently to lower down the appearance of low quality webpages.
Talking of website quality, let me just throw some pointers which determine the quality of any website.
- Should be Plagarism free or unique content
- Should not be repetitive or duplicate content
- Not too many ads
- Retention time of Visitors on the page
All this makes up to whether your website would be showed by the Google Panda or not. The Panda algorithm filters out content or gives preference to the websites based on these parameters.
When was Google Panda first introduced?
The algorithm update “Google Panda” was launched back in February 2011 and was deployed to the American markets for trial. Soon after its initial launch, On 11th April, 2011 it was rolled out for search requests worldwide. And on that very year on 12th of August the Google Panda Update was deployed across the world for all searches in various language except for Chinese and Korean.
Impact of Google Panda Update :
The change in Google’s search algorithm impacted over 12% of English search request worldwide, around 6 to 8 % for other languages as well. With this new update coming to the market, many websites suffered loss and some gained profits. Sites like buzzle. Com and suite101. Com were at loss whereas content farms like wikiHow and eHow did comparatively better after the update.
This in means was fare as researcher have found that thee sites suffering loss were either lacking attractive designs or were having way too many intrusive advisements. Factors like inflated word count and flawed research also led to their downfall in ranking.
Why do we need Google Panda Update?
The ulterior motive of this algorithm is to further increase the search result quality based on human indexes. Practically also, it can be observed by searching for a particular topic. While looking for something on google you might have also noticed that high-quality websites appear at the top of search results and low quality is pushed to the back end of result pages. In this way, Google Panda Update in SEO decides and filters which content is of high quality and which is of low quality.
What makes Google Panda so special?
When you compare Google Panda with other algorithms which were used earlier. You’ll notice that after the launch of Google Panda, the ranking of an entire website is affected whereas earlier it used to be just individual sub-pages that were affected.
Let’s quickly summarize the article by answering few FAQ’s on Google Panda Update.
How to identify whether your website is affected by Panda Update or not?
It’s quite easy for one to identify this. If your website is gradually loosing visibility and is pushed to the back end of web pages (SERP’S) then it is most likely that your website is affected by Google Panda algorithm.
What is Google Panda penalty and how to avoid it?
The algorithm “Google Panda” penalizes a website when it ranks highly despite having poor or thin content that does not serve user’s end. As soon as you realize that your website is affected by Google Panda It become crucial to start the recovering process. Here are a few steps you might want to follow to recover from this drop:
- Review your page thoroughly and try to eliminate duplicate title tags.
- Try not to limit yourself just to writing content and earning profit. Instead try to focus on providing value to user. Your website should offer positive user experience if you want to climb up in the rank.
- Avoid too many adds on your page.
Once you’re done with making these changes, you’ll eventually start to see the rank improve.
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